Yingfeng mother and baby strategic investment baby clothing brand

Released time:2018-12-11Pageviews:30650

In 2018, the Infore maternal and child ecological chain made a big move, strategically investing in the famous brand “Mengmen Momi” in the field of baby clothes. From December 3rd to 4th, the co-creation conference with the theme of “New Mommy·Great Future” was held at the headquarters of Shunde Infore Group. This is Infore Consumer Industry Holdings Co., Ltd. became Shenzhen Momi Fashion Technology Co., Ltd. After the first major shareholder, the core members of the two teams in Shenzhen and Shunde met and merged for the first time.

Mes amis focuses on 0-4 years old infant and young children's clothing and accessory accessories. It has more than 2,000 sales outlets nationwide. It is the leading brand of baby clothes for mother and baby stores in China, and has repeatedly won industry awards. In July 2018, Mes amis was awarded the "CBME AWARDS China Pregnancy and Baby Industry Award" and was selected as one of the top ten brands of children's wear in the year together with Balabala, Bachelor Yeehoo and Rabbi LABI BABY.

The addition of “Mengmen Momi” will complement the advantages and disadvantages of Infore Maternal and Infant in design and development, market channels and commodity supply chain, complementing the Group’s category in the baby and children’s apparel sector and enhancing Infore’s maternal and child “online”. + offline “full-channel operation capability. At the same time, Infore Maternal and Infant will empower the “Mengmen Momi” brand strategy to help them tap into commercial potential and broaden business boundaries. Yan Bingyu, general manager of the maternal and child business unit, said that Infore Maternal and Child Apparel Company plans to achieve the strategic goal of “becoming a respected and trusted leader of the Chinese maternal and child channel baby and children's apparel category” in 2-3 years.

In recent years, China's maternal and child market has developed strongly, with a compound annual growth rate of 16%. Benefiting from the comprehensive two-child policy, the domestic newborn birth rate is expected to increase to 11‰, and the market size will be further expanded. Infore Group has long been optimistic and continues to deepen the maternal and child consumption industry. Its Infore Maternal and Infant is striving to become the first maternal and child retailer in the region, the first in maternal and child appliances, and the leading domestic maternal infant in the maternal and child channel apparel. Eco-grade company.